The Donation Dollar received two prestigious Good Design Award Winner Accolades in the Social Impact category and Product Design category in recognition for outstanding design and innovation.
Leigh Gordon, CEO of the Royal Australian Mint said: “It is an honour that the Donation Dollar has been awarded these two esteemed design awards.”
“Developed to transform the way people view and use cash, the Donation Dollar creates an ongoing impact in society. Since the initiative was launched in September 2020, it is estimated that the Donation Dollar has raised over $1 million for charities and people in need across Australia. This impact is ongoing for the whole life of the coin”
The winners of Australia’s peak international design awards were announced this week during the 2021 Good Design Awards Week. The Australian Good Design Awards are the highest honour for design and innovation in the country and reward projects across 12 design disciplines and 30 subcategories.
The Good Design Awards Jury commented: “A fascinating project that operates on many levels. The coin itself is a simple call to action and a reminder for us to be more generous. Paired with the advertising campaign, this has potential for real behaviour change. Overall, this is a really impressive example of design for impact and a standout project that ticks every box for good design in this category. Well done. Just brilliant.”
The Awards celebrate the best new products and services on the Australian and international market, excellence in architectural design, precinct design, engineering, fashion, digital and communication design, and reward new and emerging areas of design including design strategy, social impact design, design research and up-and-coming design talent in the Next Gen category.
Project Lead Frederica Heacock said: “The Donation Dollar was the first coin in the world where a detailed study of the human experience of a coin’s usage drove the design. It shows that good design can help to solve every day problems. In this case, remind people to donate to those who need it most”.
The 2021 Good Design Awards attracted a record number of submissions with 933 design projects evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. Each entry was evaluated according to a strict set of design evaluation criteria which includes good design, design innovation and design impact.
Dr. Brandon Gien, CEO of Good Design Australia said: “Receiving an Australian Good Design Award is testament to embedding design excellence at the heart of a product, service, place or experience. Although 2021 continues to be another challenging year, it is incredibly inspiring to see designers and businesses working together to find innovative, customer-centric design solutions to local and global challenges and to see them recognised and rewarded for their efforts through these prestigious Awards.”
Project title: Donation Dollar
Designed in: Australia
Project Description: The Royal Australian Mint and Saatchi & Saatchi designed the world’s first Donation Dollar. With parallel thinking, different skills and expertise, we co-designed a coin and campaign to promote greater charitable giving and transform the way people think and use cash for the greater good.
Designed by: Royal Australian Mint and Saatchi & Saatchi
Commissioned by: Royal Australian Mint
About the Royal Australian Mint
The Royal Australian Mint is an award-winning, world class Mint and a global leader in the mint industry. The Mint produces circulating coins for Australia and other countries; collectible and investment coins for domestic and international customers; and custom-made medals, medallions and tokens for individual or corporate clients.
The Mint is also a national cultural attraction that educates millions of Australians and international visitors on the history of Australia’s decimal currency, and the significance and value of coins.
About Good Design Australia and the Australian Good Design Awards
Good Design Australia is an international design promotion organisation responsible for managing Australia’s annual Good Design Awards and other signature design events. With a proud history that dates back to 1958, Good Design Australia remains committed to promoting the importance of design to business, industry, government and the general public and the critical role it plays in creating a better, safer and more prosperous world.
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